Wine, Spirits & Beverage Management

BEVERAGE MANAGEMENT - A COMPETITIVE EDGE
In today's demanding business environment, many restaurant and hospitality establishments consider strong beverage sales essential to achieving profitability. This development has resulted in a greater demand for professionals who can effectively manage beverage operations, which provide one of the most important sources of revenue for these companies. Beyond restaurants, non-traditional businesses such as wine bars, specialty coffee bars, niche restaurants, and specialty retail stores require managers with specialized training in alcoholic/non-alcoholic beverages.

The objective of the Wine, Spirits & Beverage Management program is to develop these skilled and specially-trained professionals — individuals equipped with the skills to manage the beverage component of a business. The program balances in-depth education in wines, spirits, and beverages with knowledge of basic culinary and management concepts. This unique education produces graduates who are true specialists in their field — people who can provide a competitive advantage as part of any beverage-focused operation. Students in this program must be age 21 at the time of matriculation.

What you'll study

• Acquire a broad perspective of the culinary and management skills required to become an effective beverage manager.
• Build in-depth theoretical and practical expertise in alcoholic and non-alcoholic beverages, as well as service etiquette, bar operation, inventory, purchasing, and cost control.
• Develop knowledge about food and wine pairings, catering, and event management.
• Gain comprehensive product knowledge and understand industry trends.