Advertising Design

Diploma
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Overview
 
 
 
  AN INDUSTRY OF IDEAS
From magazines and newspapers to billboards and the Web, from point-of-purchase and interactive CDs to television and product placement, advertising is everywhere. It is an industry of ideas that informs, inspires, persuades, and entertains. Advertising is dynamic – it is constantly searching for new ways to reach people through the innovative use of creativity and media. A sharp advertising mind must be able to think like a business marketer and a consumer, an analyst and an artist.

Designed for people working in retail, small business, or the corporate world who want to build capabilities in the creation and production of advertising and marketing materials, the advertising design diploma program is an excellent way to expand knowledge and skills, prepare for larger job responsibilities, or make a career change into the advertising arena.

What You’ll Study
* Begin with a foundation in drawing and 2-D design.
* Move on to basic digital photography, computer illustration, and layout.
* Finally, bring these skills together to design ads and basic Web sites.

Career Opportunities
With an emphasis on design, from the basics to computer, the advertising design diploma program prepares graduates to increase their effectiveness in both their current and future positions in the business world. Graduates are prepared to seek entry-level positions with advertising agencies, design studios, marketing firms, corporate and retail marketing departments, and production companies.

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