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The Bachelor of Science in Advertising program at The Art Institute of Pittsburgh offers a unique combination of courses in the business of advertising, including marketing, principles of marketing research, organizational behavior, media and strategic planning, sales, brand strategy, public relations and promotion and financial management. In concert with these are course offerings traditionally from the graphic design world, including concept development, typography, drawing and perspective, storyboarding and color theory.
Students in the Advertising degree program apply practical concepts gleaned from case studies in a variety of areas such as branding, online marketing, strategic management and account planning, and are taught by experienced instructors working in businesses or advertising agencies in sales management, web design and editing, account management and media planning. Advertising Program graduates will frequently act as liaisons for client and creative teams, conveying key industry trends and metrics in effective visual language.
The Advertising Program receives invaluable input from its Program Advisory Board whose volunteer members are ad agency presidents and business owners, marketing consultants and multimedia designers, nonprofit managers and executive directors.
Advertising Program graduates will learn a unique skill set for entry-level career positions in a broad range of industries and specialties, including: account service, public relations, brand management, corporate marketing, entertainment and the arts, and human relations and marketing research. |
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| Advertising - Bachelor of Science |
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| Number of Quarters | 12 | | Number of Credit Hours | 180 | | Application Fee | $50.00 | | Enrollment Fee | $100.00 | | Starting Kit (estimate) | $680.00 | | Student Activity Fee | $50.00 | | Supplies and texts (estimate) | $100.00 | | Tuition per Credit Hour | $436.00 | | Total Tuition & Fees | $79,460.00 |
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» The type of creative career that is right for you
» The program that best matches your interests
» How to apply for admission
» About all your finance options
» The entry-level positions that exist in your field of study
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